Tag Archives: Plants Vs Zombies 2

Plants vs Zombies 2 And The Perils Of F2P Monetisation

plants vs zombies 2

Shuffling towards freemium failure

Making money on the App Store is tough. I know a lot of people who set out thinking that you can use it to turn a quick buck with a free to play game but that really isn’t the case. Even with a lot of knowledge and experience, it is more than possible for you to screw up your money making strategy to such an extent that it ends up being kind of embarrassing for all involved.

I’m mulling this over because of the high profile free to play failure from EA that’s currently brewing under our noses. Plants vs Zombies 2, despite a huge amount of promotion, hype and free chart topping success, is very much on the way to being a freemium fail as it struggles uphill to breach the all important top grossing charts that Supercell and King have effortlessly held for the past months.

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