Tag Archives: Consumers

Free to Play: What Else Should We Call It?

free to play man

Is it all in a name? Image from kaijupop.com

‘It’s all in the name’ is one of those happy cliches that everyone will likely use from time to time to describe something that is so evidently obvious that a title gives it away easily. But with the news that the European Commission is inviting Google and Apple to clarify potentially misleading costs surrounding ‘free to play’ games suggests that this particular name isn’t quite as clear cut as it might seem.

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