Tag Archives: App

Sieves, Not Funnels: Reappraising A Mobile Marketing Staple


Funnel fun for marketers?

I’ve been thinking a lot about the kind of language and jargon that I use on a day to day basis in an attempt to try and do my job. The recent success of the massively snarky thisisnotaninsight.tumblr.com site dedicated to picking apart the incoherent rubbish tweeted by Social Media Week London attendees has been dancing around in the back of my head for the last few weeks and I’ve realised that one of the terms I’m using is vague enough for some anonymous vagabond to pick me apart with. And that term, my friends, is the ” mobile marketing funnel”.

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Paid vs Freemium: Why A Price is Sometimes Right

Freemium Xcom

Kicking ass $20 a go

With the freemium economic model up, running and making big piles of money, paying up front for apps has increasingly felt like an action of someone on the fringes of social acceptability. Like the uncool kid at school bringing Pokemon cards in a week after everyone else has stopped playing (note: definitely not me as I had an awesome deck, thank you very much), parting a set amount of money for an app has felt increasingly unfashionable of late.

Which is why the tale of Xcom: Enemy Unknown has warmed the cockles of my cold, corporate heart. With developers falling over themselves to offer their products for free before reeling back as much money as they can with IAP, makers 2K China looked at the product they were selling (essentially a full port of a console game), decided it was amazing and slapped what is now considered an expensive $20 price tag on it to make sure they got their money back.

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