Tag Archives: 3mg Games Forum

The IAP Stigma: Why Consumers Are Embarrased By Micro Transactions

IAP psychologist thing

So tell me; why don’t you admit buying IAP?

I was fortunate enough to attend the 3MG: Marketing and Monetisation event on behalf of The App Show yesterday to talk about the ins and outs of mobile marketing and monetisation. In a schedule filled with incredibly interesting talks and opportunities to network, perhaps the most interesting part for me was the afternoon discussion pod where I was lucky enough to chair a micro focus group dedicated to answering the question “Is freemium always the right route for monetisation?”.

In terms of what we found, the answer to the main question proved broadly functional (freemium vs premium depends on what kind of product you’re offering). But, more interestingly, I felt that we collectively unearthed some fascinating insights into the psychology of In App Purchases (IAP) which sheds light on why freemium may have a broadly negative perception from consumers that it doesn’t necessarily deserve.

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