Mobile Mavericks: Who We Work With

Since I started Mobile Mavericks, I’ve managed to produce work for a large number of clients and publications to help them fulfil their editorial needs. Here are the details of everyone I’ve worked with and what projects I have worked with them on.

Current Clients

Mobile Games Forum – I am currently Editor at the Mobile Games Forum, working two days a week at the company to broaden its content strategy and help to produce its Next Level Indie Forum track at future events. I have also previously produced four white papers on behalf of the company to help promote the London events.

Original 9 – The company responsible for Chartboost’s blog, I work with them on an ad hoc basis to produce content directed at mobile gaming professionals. Using my contacts in the games industry, I’ve written a number of pieces about free to play pricing strategies, the value of video and implementing hardcore game mechanics into casual titles.

GrowMobile – The San Francisco and Israel based company have hired me to assist with their content marketing efforts, helping to advise and curate content for their mobile advertising focused blog to ensure it appeals to game developers. I have helped the company to produce original content every week since the beginning of 2015.

PubNative – I produce content on a fortnightly basis for Pubnative on topics in the native advertising sector. Areas I have written about include best practices for games, problems with defining millennials and top tips for Instagram campaigns.

Newzoo – I am working with Dutch data company Newzoo on a series of pieces about mobile power users. The first piece in that series was about free marketers versus free riders, with more pieces in the pipeline.

AppLift – I work with AppLift on a monthly basis to provide content marketing support. In particular, I focus on writing accessible pieces on the topics of mobile advertising and mobile marketing for publication in mainstream business media.

Previous Clients

Steel Media – Steel Media are the parent company of Pocket Gamer, Pocket Gamer Biz, 148 Apps and App Spy. I worked with them initially in a freelance role producing features for their site before taking on a role as part time Events Editor for the site. In that role, I lead the content effort on the Pocket Gamer Connects series in 2015 (London, Helsinki, San Francisco and Bangalore) as well as hosting mobile mixers, Big Indie Pitches and other events across the world.

Soko Media – Most of my work at Soko Media has been directed towards soft launching the company’s new site The Business of Apps. Helping to produce editorial content for the site, running the blog and creating mobile marketing videos, I’ve helped to build the basis of a new mobile marketing advice service. I have also produced content for MobyAffiliates and helped moderate at the App Promotion Summit in London and Berlin in 2014.

Bee 7 – I provided content marketing support for Bee 7 in Autumn 2015, helping to write a number of posts on rewarded video advertising, the state of the market in China and more as part of their content marketing strategy.

AppInTop – In Autumn of 2014, I helped AppInTop to ghost write a number of industry articles to help build the Russian companies brand in Western Europe and beyond.

Yodel Mobile – In January 2015, I helped Yodel Mobile to promote and host their Zero to Hero event as part of London Mobile Game Week. Creating content and acting as Master of Ceremonies on the day, it utilised both my content creation and event hosting skills.

Publications

The Guardian – I produced a review of Football Manager 2016 for The Guardian in November 2015, which was the 9th most read piece on the site on the day of its publication.

Games Industry Biz – I took a look at the Irish game development scene in the Summer of 2015, with work continuing on a feature about the relationship between leading British Universities and the games industry.

Pocket Gamer Biz – One of the mobile gaming industry’s leading business sites, I have created news, previews and features on their behalf such as this piece weighing up the pros and cons of the paid and free to play models.

Pocket Gamer – A mobile gaming B2C site, I have written a preview for them of the latest iteration of Square Enix’s free to play football management sim, Championship Manager 2015.

MobyAffiliates – The leading mobile advertising tech directory, I wrote a number of pieces examining in forensic detail the value of alternative app stores, such as this piece on the value of the Amazon App Store.

The Blizzard – A football quarterly run by leading football journalist Jonathan Wilson, I produced a 4000 word history of football games explored through eight different titles for Issue Ten of the publication.

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