Category Archives: No Nonsense Guides

To help you market your app, we’ve come up with a series of no nonsense guides to help you reach your full potential. We’ll even be having special guests to write pieces for your reading pleasure.

5 tips for creating a successful podcast

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I love podcasts. Submerging myself in a good podcast whether I’m at home, commuting or just procrastinating at work is one of the greater pleasures in my chaotic life.

It’s a love affair that has led me to create my own. Most people reading this will know that I’ve spent the past 6 months running The Deep Lying Podcast, which is all about Football Manager and had gotten a lovely loyal following.

But that’s not the only time I’ve dabbled in the recording arts. For a year, I presented The App Show (which was a radio show and podcast on Cambridge local radio station Star 107) and for three months I ran the Mobile Mavericks podcast. I’ve also guested on the Pocket Gamer podcast, Toku podcast and The Sixth Axis’ podcast, because once you get the bug you just can’t stop.

And best of all, podcasts are bloody amazing mobile content. Literally, people listen to podcasts on the go. They listen on the train into work; they’ll put it on when they’re going for a run; a podcast will come with them when they’re on holidays. With podcasts and mobile handsets tied together, they’re a great way of reaching people in a subtle, personal and interesting way.

So having listened to and created the damn things for a while now, I thought I’d chuck together a quick tips post for someone who might be creating a podcast but doesn’t know where to start.

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6 tips for making the most from a conference speaking slot

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Speaking at a conference is a great opportunity for either an individual or a business. Whether it is 15 or 50 minutes long, the opportunity to speak at length on a topic of interest to people who appreciate what you’re talking about should be fantastic.

Too often though, the opportunity is wasted. Whether it’s due to understandable nerves or a less understandable attempt to shoe horn a sales pitch into a speech, there are too many times when a s speaking slot doesn’t achieve its full potential.

So, on the basis of attending dozens of conferences and organising a fair few in the past year, I thought I’d take a bit of time out to give you my tips on making the most from a conference speaking slot.

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5 tips for talking to the media about your mobile game or app

After a good reception to my musings on what lessons can be learned from the husk of the app discovery industry, I’ve decided to return this week with another advice piece on the topic of getting your mobile game or app featured in the media. Drawing on my own experience of what I’ve covered (as well as doubling up as a chance to let you know my own personal likes/dislikes), readers of this will come out feeling marginally more knowledgable about the media than they did five minutes ago. And you can’t get a more ringing endorsement than that.

So without further ado, tips ahoy!

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